Research On Innovation For Poverty Alleviation News As The Example Of Qingyuan News

Unbalanced regional development is one of the biggest influence the current guangdongscience development, leading to the widening gap between urban and rural development,increasingly prominent problems such as the widening gap between rich and poor. Therichest place in guangdong, the poorest places in guangdong. Poverty alleviation has becomethe center of the party committees and governments at all levels work in guangdong.《Ruralpoverty alleviation and development in guangdong province implementation opinion》pointedout that guangdong will strive to build special poverty alleviation, industry, social trinity ofpoverty alleviation pattern for poverty alleviation. So, how the news media in a moreeffective way to participate in the poverty alleviation work, is a huge challenge for the newsmedia industry.The current news reports for poverty alleviation work, mainly concentrated in thenumber of reported, type, content, layout, space (length), the main measures to be advertisedthrough the page/column reflects the status quo, arouse sympathy for poor areas and attention;Emerged in the process of mining of poverty alleviation for the poor and the rich typicalcadres, typical give positive propaganda; Into the outlying and poverty-stricken areas, thestationary point observation, discover news "gold mine"; Or indirectly by news of povertyalleviation expand the social influence of the media itself. But for the news of the backgroundbehind the poverty alleviation work, development trend and existing problems andimprovement measures are insufficient excavation, coverage of perspective, partial officialpropaganda, failed to take into account the official and folk sound. Reported leanings,positive publicity, lack of supervision, failed to effectively promote the solution of theproblem.Qingyuan effective poverty alleviation work, experience is also famous for povertyalleviation throughout the country. The result obtain participation and promote a closerelationship with the media. Especially the local media news reports have moments forpoverty alleviation.(from2008to2012in this article, through combing qingyuan media inqingyuan station politics news "qingyuan news" as the example) to the poverty alleviationwork reports, as research samples, combining the theory of journalism and communication, the empirical analysis of poverty alleviation news report planning ideas, content, form andcharacteristics, the real influence as well as the results, the deficiencies. Points out the role ofthe news media in the poverty alleviation work, the role and social responsibility, in order toprovide reference for the future of news reports for poverty alleviation work.Based on the above analysis, this paper proposes the innovation mode of povertyalleviation in the new period the news-positive propaganda combined with supervision bypublic opinion, at the same time explore news for poverty alleviation "soft landing" of "hard"theme, improve the television news expression and the propagation force for povertyalleviation. According to the actual operation of journalism and communication theories andcases, discusses the feasibility of the new model and the specific operation method, in orderto better implement news for poverty alleviation, promote the poverty alleviation work inguangdong in the new period, better help poor areas, economic development of poverty at anearly date.