Design And Implementation Of Customer Relationship Management System Of A Construction Company

Abstract:Customer relationship management is one of the factors depends on the success of modern business, a large-scale modern enterprise will inevitably have a large customer, and accordingly will have a lot of customer information, even a small business will have a considerable amount of data. Different industries, different needs, different development directions are required methodically, storage and management of different categories, which is very important to reduce the workload management, improve management quality and efficiency.Papers in the comprehensive analysis of the working principle of a construction company as well as all types of existing customer information system and its limitations, based on the realization of customer information systems management, statistics, analysis, query, and the administrator of the system maintenance, operation simple, elegant interface, to meet the needs of the enterprise customer management, customer management systems through accurate, intelligent, efficient and innovative marketing strategies to help companies continue to increase sales, improve customer loyalty. Thesis systems design and implementation of customer relationship management needed building design, front using J2EE development, back-end database using SQL2005.The subject innovation is a large-scale study of the text clustering method, the basic problem by the Boston matrix model to evaluate client resources, and evaluation by the Boston matrix model, combined with the construction company’s work environment, according to the characteristics of our customers to evaluate the significance of standard indicators and definition of each index, conducted to identify specific, thus avoiding the bias caused by the concept of fuzzy judgment, improve the accuracy of the test, the classification of customer resources, after creating a high-quality customer contacts, in order to better ensure service quality and reduce the loss of quality customers, the need for different customers different services are classified management. Assessment model used in the paper is largely from the work of the actual needs of construction companies, with strong operational. With this system, to improve the assessment of fairness, justice and openness to promote the development of the construction company’s customer relationship management system technology has generally positive.