A Study On Cooperation Of Reading Promotion Between Publishing Industry And Library Circles

The fact that the national reading rate is low sounds the alarm, so the readingpromotion is imperative. Today, there are many kinds of reading promotion agencies,and the main ones are the agencies of publishing industry and library circles.Meanwhile, the agencies of publishing industry and library circles are the subjectsthat shoulder heavy responsibilities of cultural heritage, and the merits and demeritsof reading promotion are closely related to the degree of nationwide reading. In fact,in the process of promoting reading actively, China’s publishing industry and librarycircles have obtained the corresponding grade and accumulated certain experiences.It’s known to us all, it is not unilateral duty or obligation but the common mission ofall the cultural unities and all circles of the society, so it is the irresistible trend of thetime for publishing industry and library circles to promote reading together. Therehave been some modes formed since the publishing industry and library circles athome and abroad have jointly carried on the practices on reading promotion.Compared with foreign countries, the practices of reading promotion which are jointlycarried by China’s publishing industry and library circles are not mature enough, sowe have to learn from foreign countries. Starting with improving the mode of readingpromotion jointly carried by China’s publishing industry and library circles, I formthis article, after inquiring relevant experts and combining theory analysis, literatureanalysis and example analysis. This paper is divided into six chapters as follows:Chapter Ⅰ Introduction.In this chapter, the research background of this paper, the research status andresearch review of reading promotion at home and abroad, the aim and meaning ofthis paper, the methodology and the content frame of this paper are introduced.Chapter Ⅱ The reading promotion’s summary of publishing industry andlibrary circles.In this chapter, the main subjects of the reading promotion of both sides aredefined. And the roles of both sides in the reading promotion are described. Then thereading promotion’s profiles of both sides are introduced.Chapter Ⅲ The necessity and feasibility for cooperation on readingpromotion between publishing industry and library circles.This chapter mainly describes the necessity for cooperation on reading promotionbetween publishing industry and library circles from four aspects, and discusses the feasibility for cooperation on reading promotion between publishing industry andlibrary circles from four aspects.Chapter Ⅳ The modes of cooperation on reading promotion betweenpublishing industry and library circles.This chapter combs out modes of reading promotion jointly carried by China’spublishing industry and library circles, and introduces examples and characteristics ofthe modes at home and abroad. At last, we get inspirations from comparative analysisof the modes at home and abroad.Chapter Ⅴ The problems and solutions of cooperation.There are six sides of problems, which can be summed up in two disadvantages，two deficiencies and two lacks. For these problems, we can take actions from sixaspects. First, multi-element evaluation mechanisms should be implemented withenough money. Second, cooperation and communication channels should beimproved to ensure effective interaction. Third, audience’s needs should be excavatedto meet personalized services. Fourth, quality promotion platforms should be built topromote readers development. Fifth, appraisal incentive mechanisms should beperfected to cultivate excellent talents. Last, overall coordination system should bebuilt to plan the whole layout.Chapter Ⅵ The conclusion and the expectations.In this chapter, the conclusions of this paper are given and the research prospectsare suggested.