Research Of Loving Care Student-aiding Report Of "Changsha Evening News"(2006-2012)

In recent years, a growing number of the media reports start to report the topic ofcaring students. This not only expanded the influence of the media, but also promotesthe vigorous development of our country’s education-aid career. As a market-orientedoperation of the party newspaper, The Changsha Evening News annually with morepages to report the Loving students reports, reporting on loving students report hasbecome an integral part of it.In2006-2012, the Changsha Evening News has seized the favorable opportunityto focus on caring student activities, and in the majority of the important news edition.From the aspect of report types, messages predominate in these reports,andtimelinessstrong. The report subject has given priority to all kinds of group activities, and gotwidespread social influences. Reporting perspective mainly focus on domestic,proximity strong; Reported by advertorial, both social benefits and economic benefits.Changsha Evening News reported in2006-2012, although with these characteristics,but also exists some problems, such as inadequate humanistic care, the depth of thecontents of the visual impact is not strong, the lack of supervision by public opinionand grassroots discourse lack and so on. The reason is mainly due to the news ofconventional factor, and the influence of journalists’ quality constraints.In order to do a better job in caring student reports, Changsha Evening Newsshould show the humanities concern. At the same time, many various measuresshould be taken, through Strengthening the aesthetic feeling, innovation planning,using the micro blogs, etc. so as to enhance the visual impact on the layout, strengthenthe depth of coverage, and attaches great importance to the voice of the grassroots,further enhance the influence of the loving students reports.