The Role Of CCTV Charity Evening To Construct Charity Culture

During the 2008 Wenchuan earthquake,CCTV held a large-scale charity disaster relief party,raising a total of 1.514 billion yuan in disaster-stricken areas in just a few hours.The effect was remarkable.Since then,television charity activities have begun to get people's attention.Since 2012,CCTV has been hosting the annual "CCTV Charity Night" to give recognition to outstanding charity practitioners in society.The charity evening meeting to deal with public emergencies and the normal charity evening party together constitute a CCTV charity evening party.After the broadcast,the concert has had a great repercussion in the society and has become the backbone of CCTV's charity activities.The values promoted during the party are a kind of long-term philanthropic and cultural idea that helps to change people's thoughts and concepts and promote the development of charity in our country.It helps the country to build a good "humane care" social environment,Promote social harmony and stability.James Carrey views communication as a ceremony.He believes that the focus of the ceremony is not on the linear transmission of information but on the role of rituals in maintaining society,giving a new perspective on dissemination.As a grand media ritual,CCTV Charity Gala has symbolic symbols such as modeled procedures,theme songs,awards,and trophies.Each party is based on a specific theme,the stage design,music,lighting and other careful consideration,to create a solemn,sacred ceremony space.This ritualized presentation enables people involved to be psychologically purified and to share the spread of philanthropic culture.Through the analysis of the symbolic meanings and cultural structures behind the ceremony of the CCTV Charity Gala,the author attempts to explain what shared meanings and values of belief people have shared in such cultural ceremonies as Charity Gala and draw some conclusions Practical inspiration thus helps other media to carry out charitable activities,cultural transmission.The whole thesis consists of five parts.The first part mainly expounds the research background,research methods and so on of this thesis.The second part elaborates the origin of the concept of spreading ritual and the match between CCTV charity evening and ritual.The third part analyzes the concrete ritual features of CCTV charity evening party on the basis of the clarification theory from the content of communication,the way of communication and the medium of communication.The fourth part mainly uses the concept of "symbol" from the micro level to explain how the CCTV charity evening party is presented.Through the analysis of specific content,the interpretation of the symbolic meanings of participant characters,TV visuals and audio is explained.On this basis,the fifth part analyzes the functions of media rituals in CCTV Charity Gala,analyzes the role of charity culture dissemination and cultivation,and reflects on it.