| Changsha Evening News, founded in 1956, July 1, has been released for 50 years.Although it is a municipal authority Evening News, its issue reflects the nearly sixty-year history of Hunan from another aspect. We can say:its issue is a microcosm of historical development of Hunan, which is are of value and significance for research. With the limited information and time for the research, the author will study its release history from its foundation to the establishment of the Newspaper Group in 2001, thus revealing its issue integrity of stage. With the development of society and economy of Changsha (the capital city of Hunan province) as the background, the author will describe the foundation, the various stages of distribution, distribution characteristics, the factors affecting their distribution, and discuss the influence and effect of its issue.Changsha Evening News, the authority Evening News of Municipal Party Committee, is to meet the various requirements in the First period of Five-Year Plan. It experienced great difficulties in the founding process. The issue of Changsha Evening News has undergone three stages of integration of post and distribution, self-distribution, multi-channel distribution, each of wich are very different in release mechanism, release process and the economic benefits.Changsha Evening News,issued by virtue of its high density and large efforts to explore the market,has been occupied an important market share in the flourishing published industry. Before 1990s, Changsha Evening News, in the glorious releasing period, is called the flower of Authority Evening News.As an authority Evening News, Changsha Evening News can not leave its Training soil.The factors affecting its distribution are both interally and externally.Although there are some problems and shortcomings in the distribution, each challenge can be transformed into a good opportunity for the distribution with the wisdom, courage and tireless hard-working.The distribution of Changsha Evening News has exerted great impacts. It not only brought huge profits, but also feedback and supervise the editing quality effectively, thus forming it unique brand gradually, which will play the positive role in the development of politic, economy and culture. |
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