| With the increase of social demand and the needs of adapting the mediacompetition, the news reviews edition is becoming the main focus of the newspapersto realize differentiation. How to stick to their own authority and credibility fortransformation and innovation, is the meaning of the Communist Party newspaper tosearch for the long-term development. The news reviews edition of Changsha EveningNews has emerged as the times require, continued to innovate and gradually formedits own characteristics. As one of the few mainstream newspapers possessingcharacteristics of nature of the party newspaper and the evening paper, the ChangshaEvening News’s media credibility and brand effect has become the top of the localmedia.This article takes the news reviews edition of Changsha Evening News as theresearch object, mainly on the articles from October2012to September2013. Thefirst part is the comprehensive summary to the selected topic background, relatedresearch achievements, idea and method which combing the concept and developmenthistory of review briefly. Next, making quantitative analysis for the ChangshaEvening News of the selected topic, the review team, comment, review style. Then therealization of the function of the Changsha Evening News’s news reviews edition isembodied in three aspects:based on the authority of party newspaper guiding publicopinion actively, open author team building masses discourse space, strengtheningsupervision and promoting public decision-making democratization. In the process ofdevelopment the news reviews edition of Changsha Evening News has formed its owncharacteristics:emphasizing the timeliness, with news bound to send; presenting viewsschools of thought contend; paying attention to innovation and sticking to the originalspirit; popular expression closing to life.The article aims at the problems of the news reviews edition of ChangshaEvening News, such as lack of interaction with the audience, not enough attention tolocal issues comment and author team is not stable. Then the article presents somesuggestions such as innovating the interaction mode, strengthening the planning andstrengthening the construction of the review team, in order to some enlightenment tothe layout of the future development. |
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