The Research Of Health Reports On "Changsha Evening Newspaper"

Universal public health is not only a important social issue, but also an important responsibility of the media. Under health coverage perspective of social media primarily lookout healthy environment, timely reports on important health information information and knowledge, to monitor the status of implementation of health policies and promote the adjustment of health policy."Changsha Evening News" as "the party’s authority, Evening peoples’ terms compared to other media, newspapers have published a short cycle, high trust, suitable depth reports can be saved and re-read many other advantages, which are in this paper,newspaper media is chosen for the study will be an important reason.The study found that in the form of, and accounting for a large number of reports and more; theme to news reports based; report layout diversified distribution; reported length short and lean; layout distribution is concentrated at the top; reported in the form of text-based. In terms of content, subject matter coverage of health care is the focus of attention to the help text to convey the authoritative voice to official sources.Principles of health coverage agenda setting "Changsha Evening News" are: to strengthen the scientific and medical knowledge and foster the spread of readers healthy spirit; usability significantly, guide the reader to form a healthy lifestyle behaviors; emphasis on social responsibility, and actively supervise threaten health of the people of the phenomenon; improve the guiding force of public opinion, promote doctors and patients deeds. On the way to setting the agenda, there are festivals and seasonal diseases using health setting routine health issues; using hot events and the latest medical discoveries healthy set of sudden health issues; diverse audiences based on demographic attributes set health agenda."Changsha Evening News" reported different health texts show different characteristics, use of fear appeals message header, inspire readers desire, close to the reader’s attention to the content of life, tend to aid authoritative source of information;newsletter title rhetorical use of the image of class, language focus Visualize and detail-oriented, use a typical case of communication skills;-depth coverage of health sciences titles good at raising questions, focusing on the scientific and popular of the organic unity, flexible use of arguments and conclusions."Changsha Evening News" reported that the main shortcomings of health following three aspects: the lack of effective channels of interaction media audiencecloser; pan on medical topics of everyday life; lack of systematic communication strategy. Therefore, to enhance the dissemination of the newspaper reported health effects, we also need to make efforts in the following three areas: strengthening interaction with the audience; establish the scientific concept of health communication;expand the use of new media channels for health communication.