| Publishing and education have always been two closely integrated parts,education is the dissemination of the crystallization of human wisdom,and the development of education can not be separated from the support and support of the publishing industry.In recent years,with the rapid development of 5G technology,the promotion and popularization of information technology,education informatization is constantly developing,which has brought certain impact to the traditional educational publishing industry,but also ushered in hope.2020,in the face of the rapid spread of the new crown epidemic and the spread of the situation,in order to ensure the level of education,the integration of book teaching materials and electronic development of teaching aids has accelerated the pace.The publication of primary and secondary school teaching aids has brought knowledge to more than 200 million people,and as primary and secondary school teaching aids,which have great weight in the publishing industry,the path of integration and development of their publication has attracted the attention of all walks of life.There are some insurmountable difficulties in the path of integration and development,which have been discussed to different degrees,but the remaining problems are still worthy of careful and serious consideration.Elephant Press is the largest and most authoritative publisher of primary and secondary school textbooks and teaching aids in Henan Province,and its primary and secondary school textbooks and teaching aids are also highly used in the province,so its exploration of integration development is typical for other small and medium-sized publishing units.This paper takes Elephant Press as the research object,starting from the history of primary and secondary school teaching aid publishing as well as the current development status,the integration and development of teaching aids is a very difficult and long process,China's development process in this regard is not fast,even in recent years only with the development of technology and slow development,this paper takes the traditional paper version of teaching aids education as the entry point,clarifies its transformation into digital publishing this This paper takes the traditional paper-based teaching aid education as the starting point,and clarifies the relevant policies and systems that support its transformation into the emerging mode of digital publishing,including the current development of digital teaching aids,and finds that there are still many unresolved problems.In an era when content is king,the issue of content resources is always the most important issue that publishers should focus on,and the acquisition and application of content requires corresponding technical personnel to integrate and edit it and present it in digital form,which requires the power of more complex talents.In addition,the breakage of the industrial chain also makes the process of convergent publishing cannot be accelerated.Faced with such a difficult problem,this paper also proposes a corresponding solution path,always maintaining the advantage of content authority,focusing on the development of technology,focusing on technology at the same time should change the mindset of production,actively cultivate Internet awareness,so that the talent team is strengthened,and the active linkage between various industries can also drive the rapid development of the industry and build a new industrial chain.With the development of social economy,the investment in education will take up a larger share of national consumption,so it is important to study the development path of integrated publication of primary and secondary school teaching aids for the digital transformation of publishing units.In this paper,through the detailed analysis of the situation and examples of primary and secondary school teaching aid book publishing,the integration development path of Elephant Press will be studied in the light of the current new media environment. |
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