Henan Government Micro-blog Research

In the process of human history, every technology revolution will inject new impetus to the social civilization of mankind. The progress of technology revolution not only changed people’s life, more greatly promoted the development of productive forces, the human level of civilization. The Internet has created an unprecedented public space for discussion, a surprising number of netizens begin to enter the field of public affairs, people obtain comprehensive and timely information through the Internet, tracing the progress of major public events, positive opinion, expression of interests, participation in government decision-making, and ultimately affect national politics and government decision-making. As the current model network communication tools micro-blog has been widely pursued, opened micro-blog government departments and public officials are increasing, they will micro-blog as a new way of public policy communication, therefore, the government micro-blog spread in the process of public policy effect gradually highlight.Henan province is in the construction of area of Central Plains economy period of strategic opportunities, take the initiative to deal with the new era of network technology support of open and transparent communication environment, promote the use of new media, especially the "micro-blog" social media services such as public, guiding public opinion, understanding public opinion, become the construction of service type government, the innovation of social management, promote economic development, promote social harmony and stability of the requirements of the times and convenient way of working. Public policy communication is part of the government communication play a decisive role in the activity, it is a process of interaction between the government and the known or unknown to public, this process of communication has in fact formation and build up the relation between a reality. Generally speaking, it is the public policy information in the government, mass media and the public circulation, sharing, diffusion and the feedback process. It focuses on how to more effectively to the public policy information to the public, to play its effectiveness; how the public policy feedback, promote scientific, democratic decision-making. Government policy propagation effect only through between the government and the public to communicate with each other can achieve. On this theory in communication, combined with the new communication environment, and based on the communication of public policy perspective, the government micro-blog status, characteristics, function and development of Henan province were investigated and analyzed, which can clearly out of government micro-blog effect and influence of new to social management. On the basis of government in the public policy in Henan micro-blog communication practice problems are put forward to optimize the path, so as to provide reference for development policy, network administration in Henan province for the network, and promote the Henan province government micro-blog norms, and orderly development and application.