The Study Of The Government Micro-blog Communication

In this paper,it analyses the current status and achievements of the government micro-blog communication,also studies the government micro-blog communication’s development trend and proposes development strategy. First of all, according to the function and features of the government micro-blog communication,the concept of the government micro-blog communication is defined. Secondly,it researches the present situation of the government micro-blog communication, ana lysed the shortcomings of the government micro-blog communication’ development.It also gives an analysis of the development demand and trend of the government micro-blog communication are discussed.Finally,according to the government micro-blog communication’s problems,combined with its characters and development trend,we put forward the corresponding development strategies. The government should foster the awareness of using micro-blog communication, improving the mechanism of the government micro-blog communication, regulating the behavior of people who worded on the government micro-blog,enhancing the connection with the traditional media,make it as a real link to link the government and the public, to promote the all-round development of government micro-blog communication.