The Communication Effects Of Government Micro-Blog In Public Space

Since August 2009, formally entered the Chinese micro-blog network view from the mainstream crowd, micro-blog community has quickly become a public space with a large group, its increasing influence in our society.Government micro-blog has developed quickly. In this paper, the micro-blog of Shanghai Administration for the study, from Sina, Xinmin, Eastday, Tencent four sites in Shanghai, government launched a number of government micro-blog status, statistics, case studies, dissemination of results analysis, the following research hypothesis: those in power to the government and the micro-blog cognitive differences in the degree of attention; position choice and micro-Bo fans choose effective difference; government micro-blog content and form of communication differences; government micro-blog operating system to protect the soundness of the background , is the impact on the government micro-blog dissemination of results of four important variables. Shanghai Administration of micro-blog in the spread of the main authority source exclusive, equality and other characteristics of interaction based on the analysis, this study research, case analysis and content analysis and other methods, the research hypothesis was argument, and confirmed the conclusions drawn. Based on this, in the micro-blog community , government micro-blog in the propagation of the main recommendations made related to increase in the government - public circles, government - the media circle, government - government circles in the dissemination of results.