The Management Study In Network In Sudden Public Events

With the rapid development of China’s market economy, great changes have taken place in China’s social economy and people’s thinking, and a critical period in this transformation, the intensification of social contradictions is easy to happen, especially the occurrence of public emergencies, more easily make the contradictions become more acute, and fast the spread of network public opinion, has the extremely disadvantageous influence to the social stability and development. Therefore, in the face of public emergencies, fast response and management capacity of the government, a test of the government’s ruling ability and the ruling level, has the extremely important role in promoting and maintaining the socialist construction of our country. Strengthen the management of network opinion in public emergencies, guide public opinion in the network, easing social conflicts, avoid the government into negative public opinion, the network public opinion crisis, has extremely important practical significance. In the case of public emergency, because the government led the old opinion idea, network public opinion has the particularity, the government in crisis response capabilities lacking and the legal system is not perfect and other reasons, the government in the public opinion of network management is faced with some difficulties. The government should have a correct understanding of supervision of network public opinion, to strengthen social management, construction of the government network public opinion management mechanism in public emergencies, improve the network legislation, standardize network public opinion environment, strengthening public opinion supervision, pay attention to the network guidance, and properly deal with all kinds of sudden public events, the government strengthen the management of network opinion, properly resolve the crisis of network public opinion an important strategy, realize the effective network public opinion guidance. This is also the Chinese government crisis management, an important prerequisite for the construction of a new service type government, on China’s economic and social progress, has important positive effect to the stability and development of people’s life and production. This paper follows the "questions-analysis of the problem-to solve the problem," the general idea of combining theory and practice, in summing up the relevant literature and research results at home and abroad on the basis of public emergency is to study the background to the network public opinion and the government’s image problem as an entry point to the network for the study of public management perspective, the use of public management, administration and other disciplines theory, practice and theory combined with case studies and theoretical interpretation of a combination of methods to explore the unexpected public the event the Government is facing a crisis of public opinion on how the network for network media management, good communication between the government and the public, create a good image of the government, strengthen the government’s authority and credibility to build a system to improve the government’s public emergency network media management systems provide a solution and recommendations.