Tourism Crisis Propagation And Management In We Media

Weibo,Wechat,Douyin is involving in human's life as new social style.With the rapid development of new media,all industries is joining new social platform to expand field and improve product quality.As the deeply cooperated industry,tourism is taking the advantage of new social platform and facing unprecedented challenge as well.Tourism crisis such as “female tourist get beat in Lijiang”,“Cable box fell in Jingang mountain”,“Bus fell into cliff in Xizang”,caused a storm in society.Tourism destination get critically damaged.This paper is setting “We Media” as the research background.Deep analyze related characteristics of new media from information spreading point of view to conclude the influence of tourism affected by media change.This paper chooses Ju Mang incident in Sanqing Mountain as case study which belong to newly on-line social phenomenon.Tourist,netizen,opinion leader and media are making voice on internet together.Study new media spreading to obtain data base of perception,attitude and opinion from public.Screen and classify data through web crawler technology as the basic data for case study.Life cycle theory is introduced to analyze periodical public sentiment result combine with public attention variation.In the end,on the basis of Ju Mang case study,systematically dig other similar on-line tourism crisis to explore inside meaning,characteristic,evolution and management from aspect of public sentiment spreading.Aim to provide new direction to promote tourism destination and government with crisis prevention and management.