New Media And Government Public Crisis Management

New-media is a configuration which has a deep influence on the information management technology. It has alternative characters of transmition mode, multiformity of transmition form, over time characters of transmition extension, universality of transmition content and betimes nature of transmition time. Usually, new-media refers to network media. Along with the development of informaion technology, the new-meia is becoming a main media which has great influence and potential in news broadcasting field. This also makes the new media has a great impact on the traditional public crisis management of government. In order to having an organized, plannable and persistent management on the public crisis, the government should understand this impact and the great function of the new-media.Theoretically, the paper expatiate the concept, class, characteristic and function of the new-media and the management of public crisis. And the paper also point out that the new-media influence public crisis management a lot on information capture, preparation, prevention, control, reply, restoration of the crisis. The government's proficiently understanding of these information is the essential precondition of public crisis management.And practically, the paper takes the policeman-assault case (Yangjia case) of Zhabei branch of Shanghai public-security bureau as an example and analyse this case in details. This case belongs to the public crisis breaks out inside the government. In the analysis of the case, the paper emphasizes on the introduction of the public opinion direction function of the new-media and the analysis of the defect when the police dealing with the new-media in the crisis management. The research also points out that because the police's less regard and inadequate reply on the new-media, the public opinion direction goes to the oppositive direction against the police. At last, on the basement of theory research , case analysis and the introduction of the experiences of foreign country, the paper discusses the countermeasures to the new-media. We should consult the advanced experiences, establish the right consciousness of the public crisis management, build up the detective, analysis and disposition system of public opinion emphasize on the network media, release the authoritative information on the governmental portals, constitute supervision mechanism of the new-media and found a special organization to train professionals.