The Survey Of The Media Contact By The Senior Citizens Of Zhengzhou

With the development of economy and the social improvement of living standards, aging is becoming an issue being faced by all the countries around the world. Aging is not only the individual process of social adaptation, but also has great influence on political, economic development of a country. Mass media has its advantages and can play an important role in leading and comforting senior citizens to adapt to the changing while getting old.This thesis focuses on simple issues:the media contact behavior of senior citizens in Zhengzhou and how the present media content satisfy the need of the old people. By using questionnaire survey and interviewing method, the thesis tries to figure out the characteristics of senior citizens’ media contact behavior, the way and content of different media type old people living in Zhengzhou prefer and the way they look at the special media content targeting on old audiences so as to find out what the mass media should do to serve the enlarging old audiences. Based on the analysis, the thesis concluded that the media content for the old audience is insufficient and media agencies should attach equal importance to both social and economic effects and try their best to attract senior citizens.The thesis consist of five sections:the first section is about the introduction of this study. The second section is the design of research. The third section is result of the research. The fourth part is the discussion about the research results. The fifth part is the suggestion on how should media to serve the senior citizens better.