The Changing Path Of Civil News In The We Media Era

At the beginning of the twenty-first Century, the media industry of China is undergoing profound changes, the giant growth of media resources make the media industry competition intensifies day by day, the new technology of digital media change rapidly and brought hitherto unknown opportunities and challenges. The traditional sense of the audience began to master more discourse right and dissemination of technical means, and as a result of the democratization of politics and the media market, the contemporary people’s livelihood news after the originator and brilliant development, appeared vulgarization, trivialization, entertainment, homogenization phenomenon, its development into a bottleneck, has to a burnout period. But in the standard of the news and audience orientation under the background of new era, people’s livelihood news has great social influence still has a huge space for development.Today, we have entered the age of we media, under the new media environment mainly based on the personal communication, everyone is a news disseminator, initiative, interactivity, extensive, characters of the media, made the freedom of the press increased significantly, medium ecological environment has changed unprecedentedly. Which originated in the last century 90’s American citizen news, in the rapid development of today thanks to the Internet and more extensive since the media platform conditions, set up the function of traditional media agenda, the citizen voice and participation have exerted a great influence and change.Therefore, under this new context, whether it is the people’s livelihood news or citizen journalism are trying for a change, to adapt to changes in the development of the times, make changes and adjustments. In general, the development of citizen journalism in a higher level position, method of dealing with the people’s livelihood news is worth learning and reference, can provide a reference for the transformation of people’s livelihood news Road of the future and development prospects.At present the whole media environment and social environment, the thought of the people, the people’s livelihood content and civilian perspective of the televison news of people’s livelihood, has already change in to citizen journalism rational discussion, public affairs and civil perspective, it also further promote the people’s livelihood news to public areas of the building. There are internal relations between deep livelihood TV news and citizen journalism, only into the culture elements in higher level, strengthen the unique connotation of the program, select the theme content new, change the programming ideas, fully tap the value of news, can we make the television livelihood of the people’s news back to life in "after the livelihood of the people of the times".