| People’s Daily official microblogging use professional spirit to operate microblogging, which includes professional organizations, professional staff, professional equipment, professional planning, professional content, professional communication. People’s Daily official microblogging Always believe that content is king truth, participate in the competition with good content and pay much attention to the using of scientific, efficient and innovative ways to spread Microblogging content. People’s Daily official microblogging’s success lies mainly in five areas including accurate media positioning, professional microblogging operation, column constructing the contents of content, the proper use of language and nonverbal language. In this paper, I will study People’s Daily official microblogging’s reasons for success in platform Sina with a view to helping other official microblogging of traditional media make a progress. |
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