Investigation Of Media Contact Of Ewenki People Who Domesticated Reindeer

In the context of such a broad coverage of “we media” and “new media” in the information age,mass media has exerted a profound influence on the cultural communication of the entire Chinese nation.It has a significant impact on the minority ethnic group,which has a unique environmental dependence,a unique way of production and life,and a unique ethnic culture.It has a significant impact on the Ewenki people who use reindeer,a minority with a unique environmental dependence,a unique way of production and life,and a unique ethnic culture with a small population.This paper analyzes the relationship between the mass media and the cultural heritage of the Ewenki people using reindeer by describing the current state of media contact at the survey site.This paper analyzes and describes the current media contact and media contact characteristics of Ewenki people,discusses the influence of media information dissemination on the traditional ideas of the Ewenki people,and puts forward some tentative thoughts on the problems in the process of cultural inheritance of the Ewenki people using reindeer.This paper is divided into three parts:The first part describes the characteristics of news resources of the Ewenki people who use reindeer,including the basic national characteristics of news value,such as ethnic oral literature,reindeer culture,painting art,music dance,etc.It also includes the development of various national undertakings that have received much media attention,such as the development of the reindeer population,the improvement of the production and life of the hunters,and the national cultural tourism industry as the pillar of the industry.The second part analyzes the status of media contact of Ewenki people,media contact characteristics and the influence of mass media on the Ewenki people using reindeer.The survey found that most of theinformation dissemination of Ewenki people still rely on interpersonal communication,and there is a certain degree of deviation in their understanding of traditional media,and many people often read books and other media contact characteristics.It is also found that the mass media has driven the development of national cultural tourism,and the mass media has updated the concept of life of the Ewenki people to some extent.And there are also negative effects of the mass media.For example,the mass media has robbed the attention resources of the younger generation of Ewenki,and the excessive attention of traditional media has had an impact on the primitive and simple folk customs.The third part explains the thinking caused by the media contact phenomenon of Ewenki people using reindeer.For example,through the investigation found that in such a modern era of new media,Ewenki people use new media to spread the state of their national culture is not ideal.In the face of the era when the media is particularly developed,how can the Ewenki people who use reindeer use the media to help the development of the nation,how to exploit and utilize the cultural communication resources of the nation as much as possible,how to maintain their national identity in the national integration,and how to balance the relationship between ethnic culture and modernization with less population have been explored.In addition,the author also makes some suggestions.For example,if we want to improve the utilization rate of the Ewenki media resources,we must enhance the Ewenki media value consciousness,enhance media literacy,and make full use of the new media to promote national culture.The Ewenki people should be good at discovering and utilizing the cultural resources of their own people,and they must protect and develop the national culture.And the Ewenki people should have the concept of maintaining national identity in the national integration.When the outside information is poured in,the original culture of the national culture can still be maintained.Modernization and Ewenki national culturecomplement each other.Cultural change is the inevitable outcome of modern development,and modernization is a new impetus for the development of national culture.