Research On Microblogs Of Entertainment Stars

Since the testing version of sina microblog promoted in2009, the micro blog rapid in China popularizes. After more than three years of development, the microblog Already had the huge user community. On January15,2013the Chinese Internet information center (CNNIC) issue "31st China Internet Development Condition Statistics Report" showed:Up to at the end of December,2012, there were309,000,000microblog users in China, grew23.5%compared to the same time last year. The microblog user proportion in Internet users achieves54.7%. In the multitudinous micro abundant users, the entertainment star is the user community which most receives focuses attention on, also most receives criticism. The characteristics of their special demand and micro blog happen to hold the same view, which makes them one of the most active users on the microblogging platform. They have high attention and a huge fans base, just a microblogging will have hundred and thousand of comments and forward. Many stars will follow other stars, forward their microblogging their information, forms secondary spread of information, makes the information transmit through fission dissemination to the crowd of most wide scope in the shortest time, has formed a network of comprehensive, rapid and timely dissemination of information, will produce a strong influence on public opinion and fans’thinking and behavior.This article based on the entertainment stars’microblog, Taking "the Queen of microblog" Yao Chen’s sina microblog as case, combination of content analysis method and text analysis method, while observing and analysising the activities of the top five entertainment stars’ microblogs, address the following issues have been studied:the situation that entertainment stars uses microblog, how to check the information of microblog content, the characteristics of interactive communication with fans on microblog, and so on. On this basis, find out why the stars’ microblog is so popular, carries on the description towards the influence entertainment which stars’microblog produced on different subjects and the activities using the influence to conduct marketing that are currently visibled.