The Study About Wechat Self-media Of Liaoning Publishing Group

Liaoning Publishing Group was established on March 29,2000.Liaoning Publishing Group is the first large publishing industry group in China that publishes the first innovation publishing system in the publishing industry,draws on the modern enterprise system,and operates in accordance with the spirit of the product attributes and market rules.The Group integrates the publishing,editing,printing,distribution and supply of materials with the international development and multimedia management as the development orientation and the realization of the goal,and represents the core,main body and strength of Liaoning's publishing industry.Liaoning Publishing Group will continue to improve the quality of publications and publications with paper media as its mainstay,and promote the interactive development of multi-media such as paper,light,electricity and magnetism,and provide rich and diversified cultural and civilized progress and efficient and high-quality products for cultural development and progress service.The development of new media with information technology as a carrier provides a good opportunity for the Liaoning Publishing Group to renew its vitality.In particular,the emergence of enterprises from the media not only realizes the direct interaction between publishing houses and enterprises and consumers,but also changes the corporate brand the way of information dissemination.Publishers and enterprises can both self-media from the omni-directional,three-dimensional reports,but also to dig deep consumer data to understand consumer demand,to achieve "information asymmetry" on the supply of information to the publishing house and enterprise band from the main,convenience,timeliness,efficiency,economy and many other good.Many publishing houses and enterprises in Liaoning Publishing Group are acutely grasping the contract and rapidly establishing a self-media platform.However,since the media is a new born thing after all,Liaoning Publishing Group is inevitably based on self-media brand transmission,and so on.problem.The first part of this paper analyzes the present situation of Liaoning Publishing Group from its own media,and takes 15 major publishing houses and self-media ofLiaoning Publishing Group as the main research objects,analyzes its operating situation and the origin mechanism,classification and development status of its own content.The second part of the first part of the status quo analysis found that the Liaoning Publishing Group from the media in the use of universal does not attach importance to the content management,ignoring the construction of relationships with consumers,the lack of Liaoning publishing group brand maintenance,external communication Lack of capacity and other issues.And find out the cause of the problem is not aware of the construction of the press and the corporate brand since the media as an important brand point of contact in the era of network economy.The third part,based on the problems and causes found in the second part,puts forward that Liaoning Publishing Group should pay more attention to and use science from the media,establish the communication awareness of integrated communication and pay attention to the maintenance of brand relationship from the media.