The Analysis On The Path Of Our Free Newspaper Under The Decrease Of Newspaper Industry

In the21st century, the media industry, with the spread of increasinglydiversified, the audience and market continued fragmentation and other factorsaffecting the traditional newspaper difficulties experienced unprecedenteddevelopment dilemma.Journalism is no longer a professional media patent.Along withthe rapid development of mobile media and digital media,the market share of printmedia advertising has been declining,"print media recession","print media perish"and any other arguments has been broken out.In the face of the crisis, the nationalnewspaper groups began to seek a new development path,forget newspapers footholdin the new environment. Aside the mindset of traditional newspapers, with freedistribution as the main characteristics began to enter the Chinese media personvision.The emergence of a new force-Free Metro.Different from the traditional Metropolis as a free newspaper,metro to "channelimmobilized""Audience segmentation" as the main features, to fight the qualityreaders of20to45years old which this part of the loss from the traditional newspaper.Carnegie Reported that a serious threat to the future of the news industry has beensuffering young man away from traditional news sources.Metro existence only a shorthistory of ten years time,metro is the only continent in2004.But in mainland,it wasborn just a few years, Metro even "buck the trend",opened up the miracle ofnewspaper media.Why Newspapers worldwide are declining while Metro has anupward trend?In this paper, we can sort out the birth of the Metro.Studied journalismprinciples of Metro, summed up the successful experience of Metro.In this paper, the research object is selected on February14,2012in Shenyangfounded Metro Times newspaper.Has founded two years Metro Times newspaper, itsspecial newspaper ideas, created the profit and lead the new trend to read newspaper.It is becoming an indispensable newspaper in Shenyang.