From Changchun City Newspaper Newspaper News Homogenization Phenomenon And Its Countermeasure

At present, the prosperity of society has been found, about city newspaperinformation source homogenization, homogenization of the report contents, editorialstyle homogenization, homogenization of the market positioning analysis morethorough the research. Metropolitan city competition, market of newspaper industryhas shown a lot of disordered state, every big city has three or four or more of thesame type of metropolitan newspaper. In order to Changchun City as an example,there are" Changchun Evening News"," new cultural newspaper"," East Asiaeconomic and trade news"," evening news" city four city newspapers, newspapermarket homogenization competition is currently one of the biggest characteristics ofChangchun newspaper. Whether the market positioning, newspapers style, content,layout, or business model, time of publication are highly convergent. CityMetropolitan homogenization phenomenon, in the increasingly fierce competition inthe market of newspaper industry under the background of a certain degree ofinfluence, the city establishing competitive advantage, it has received widespreadattention in the industry and experts. Visible research how break out of anencirclement Metropolitan homogenization, is a realistic and pending proposition.City newspaper as a product of the market economy, in the later period of last century,due to the combination of the party newspaper information advantage and eveningcloseness, readability is strong wait for an advantage, quickly occupied the largestshare of the newspaper market, not only successfully completed as" child saved party"economic people, also make the Chinese newspaper industry in the reform andopening up after the party newspaper and the evening news in the third wave of thenewspaper. In the new century, in the Metropolitan homogenization crisis also facesafter the reform of the party newspaper and new media these strong pressure. Ametropolitan newspaper have to seek reform transition road. The transition isaccompanied by challenges, so out of the competition cycle, is a newspaper andhealthy development, but also the readers information constantly improve the level ofconsumption demand.