| Hong Kong is a international city with fast tampo, "time is money"is always the truth People always not willing to know more about the news background and detail,but noly for the news round-up and result. This city with 700 million people and 1,000 square kilometers has published 17 kinds of large scale newspapers, and 4 of them are free.Look up in the world, it is difficult to find an other cities such as Hong Kong.Many people cannot believe, In such a brutal competition and comprehensive reshuffle city, free newspaper industry can create a bright new world as today. Free newspapers has brought tremendous impact on the newspaper market,in different, as economic they are given a serious blow to the traditional newspaper industry; from social development and information coverage, they are coexistence with the traditional newspaper industry.People will said, Hong Kong people are born with the business sense. After the international free newspaper group Metro International SA was published the first free newspaper in Hong Kong, Many free newspapers to enter the market gradually, so that the print media's market enter the "Warring States Period." After a fierce battle, the three major Chinese free newspaper form the "Three Kingdoms" situation.According to the history, usually there is only two free newspapers which enter the market earlier can continue to survive,but the real is:there is three free newspapers in Hong Kong and both are continue to profit with well-organized. The first free newspaper made profit in 14 months; the second free newspapers is the top of circulation and readership nowdays; the third free newspapers owner is a Estate Tycoon.HongKong publish media has been created many mircle history In recent years, the new-style development of free newspaper business and scale is a classic Hong Kong-style legend.Despite the media environment, competition law, trade rules, has a much different, but we can still get inspired by thinking about, in contrast to find the path. |
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