Free Newspaper In The Chinese Newspaper Market Research

Free newspaper originally is not a fresh thing, but in this text it doesn't include the profession newspaper or internal newspaper which is free published by some social groups or some organizations that pursue for the social performances or the economic performance. In narrow sense it means the free periodical pages publication that has the colloquy qualifications and its contents is mainly about popularized news. Its innate character to the traditional newspaper is only the free charge.In international community, the whole operation of this kind of newspaper is mature, the income is considerable, and it becomes to a competition power that matches with the traditional newspaper. In 2002, free newspaper comes to the Hong Kong, and it develops also well. In Chinese mainland, numerous free newspapers were born, but dead soon. They express the serious symptom of non-acclimatization.In China's specific social circumstances, the research of free newspaper should consider the background of both the regulation of the operation and the newspaper industrial market of the world. At the same time, China's special acceptor group should also be thought about. This text selects two free newspapers in Chinese mainland and Hong Kong, regarding as the sample. I want to investigate the concrete character, the operating mode, the chances and the difficulties of the free newspaper, at the same time, made the brave estimate to the future development of the free newspaper. At the same time, I estimate to the future development of the free newspaper.This paper has six parts: the first part explains the conditions of free newspaper; the second part includes the mature operating mode of free newspaper; the third part analyses the two free newspapers in Shanghai and Hong Kong; the forth part is about the impact to the Chinese newspaper industrial market; the fifth part is all kinds of the predicaments. In the last part, I have estimated the future of free newspaper.