Research On The System Innovation Of Chinese Newspaper Industry Economic

After 1978,new innovation of China newspaper industry system happened along with the whole economic reform. This innovation that has lasted 27 years make China newspaper industry to the important part of China economic from a undertaking unit which depended on government financial support. In 2003,the total product of newspaper ad in China reached twenty-four billion RMB yuan, it showed the rapid development of Chinese newspaper industry.The body of the basis reviewed the experiences of newspaper economic system innovation from 1949 to 1979 and discussed the system conflict from system circumstance and system arrangement of newspaper economic according to the characteristic from"Chinese news annual": political control, market circumstance, entry system and owner right arrangement, choice system of manager, organization type . The writer attempted to analyze double sale of the newspaper, i.e., the news sale and the ad sale with the analyze frame from the system conflict to the system innovation. The cost—income analyze concluded that the innovation would be available.The article described the reason of system conflict and gave the ways to solve it: limited behavior of government and newspaper group with news law and special news industry laws, differing undertaking and enterprise in newspaper industry, and found the newspaper group limited company to operating all enterprises in newspaper group. In fact, the design of system has much difference from the realism. But Zhejiang Daily Group Limited Company's experience tells us system innovation accelerate the newspaper industry growth.