The Analysis Of Free Newspaper’s Future

The newspaper, under the impact of the new media such as Internet and mobile phones, gradually lose its advantages in the competition. However, the emergence of the free newspaper added a strong motivation in this competition. This leads many youngsters who don’t have the habits of reading newspaper to be interested in it. On the surface, the free newspaper and the traditional newspaper which share the same form are almost the same. They are all called newspaper. The difference is just one is free, and the other is not. In fact, the difference of publish between them leads to the differences in every aspect. Compared to the traditional newspaper, free newspaper has its own unique advantages in the competition, and has a great potation in the future.This thesis consists of four parts, the first part illustrates the research, including present the topic, review literatures, state theoretical basis, analysis research methods, explain research objects and implementation; The second part analyses the differentiation between free newspaper and traditional newspaper, including the current situation of the traditional newspaper, the marketing analysis of free newspaper, the comparison of difference between free newspaper and traditional newspaper; The third part is the study of the Oriental guardian, including the advantages、the marketing situation、the problem、the concept of development and the observations of its audience; The last part is the analysis of the development trend of the free newspaper; including the trend of traditional newspapers becoming free, and its problem during the process; and how the free newspaper survive; the pressure and the problem of free newspaper and the forecast of the free newspaper development, and so on.