| In October2013, I was lucky to get professional practice in cultural news department of Zhejiang daily, as intern reporter. At that time, the Zhejiang daily cultural news Micro message platform edition is readying to revise. As the identity of college students’,my teacher asked me to join Micro message platform operation team, Then I got this valuable opportunity.Cultural news department of Zhejiang Daily shoulders the interpretation of cultural information and policy of Zhejiang Province.And also shoulders delivery of the information for the college student of Zhejiang.In the traditional media and new media fusion Road, Zhejiang daily cultural news also walk in the front, in September2013, Cultural news department began to operate the Micro message platform,"TOP furture". However, due to the some problems, Micro message platform has not obtained the expected effect. After a debate, new "TOP forture" is coming.The new "TOP future " have new design concept and content orientation, we construct include the basic programming and the platform management system even profit model. The overall design of "TOP future" is t "serving for students in Zhejiang Province,"adhering to the "easy, multivariate, service, share" design concept.New "TOP forture"highlight ilies in the content, we give up the "content translation" mode, chosing the course of "different content" Secondly, combined with the line, provides a new way to Micro message public platform operation.finally, design of the profit model is also considered.Since the implementation of the program, some success has been achieved. However, the operation still has a lot of problems,we need to constantly update later."TOP future" Micro message public platform of formal operation, means that in new media integration, the Zhejiang daily cultural news has taken a solid step forward. |
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