| Publishing each working day, Today Focus is one of the columns of Zhejiang Daily. This column represents the new direction of in-depth reporting of Party organs in new situation, and reflects some new ideas about the innovation of in-depth reporting of Party organs. This article lucubrates the backdrop, orientation, traits and problems of this column, including cooperation with government to propagandize, power to lead public opinion and reporting reformation, balance between authority and news nature. All of these show us how the column explores purposefully and innovatively. This article emphasizes the ideas and ways about the further development of Today Focus through the analysis about the advantages, content, responsibility and brand tactics of the column. |
