People’s Daily WeChat Public Platform For Research

In this paper, along literature review-to determine the program-the actual survey-a comprehensive analysis-to identify the problems-a proposal-to conclude research ideas to research. First, the "People’s Daily" micro-channel public platform as the research object, through literature research, content analysis to identify "People’s Daily" the use of micro-channel public platform features and advantages of the spread, and then spread to these characteristics as a breakthrough, from the respective aspects explore the influence and change their "People’s Daily" paper media generated by the use of paper media eventually found an effective way to carry out micro-channel transmission.Conclusions are as follows:First, the "People’s Daily" micro-channel public platform is not yet mature operating system, push-on, push time, security, performance and other aspects of slightly immature. Second, in all media era, the development of "People’s Daily" micro-channel public platform, need the help of media convergence strategy by relying on traditional paper media advantage in media content production and business management, on the other hand will have to give full play to new media spread the advantages of technology and distribution channels regard. Through the complementary advantages, to achieve integration of communication resources. Thirdly, the micro-channel platform for the "People’s Daily" paper media with improved brand image, meet the information needs of the audience to read the news, and expand the influence of the media value. For example, high information push efficiency, the content of both fragmentation and integrity, We Chat users more younger, propagation and interaction and strong, "People’s Daily" micro-channel public platform we need to fully tap the value of communication, by means of micro-channel media properties, the use of traditional paper media advantages of resources to implement appropriate strategies, wider dissemination and influence.In this paper, "People’s Daily" for example, through the impact analysis of micro channel to the traditional paper media, find the traditional media-utilizing micro-channel public platform entry point spread, and thereafter spread the practice of full compliance with this trend and characteristics of paper media decision-makers provide a valid reference to the traditional paper media to better win in the competition. While also providing new support point for the micro-channel and theoretical research paper mediaMost previous research from a marketing point of view of the micro-channel public platform for research, study more dispersed, there is no systematic analysis. From the perspective of communication theory starting school, and the integration of editing and publishing, design theory in many ways, the spread of micro-channel public platform on "People’s Daily" and the change in the analysis, innovative...