| As the newspaper market and increasing competition as well as Internet media,represented by the impact of new media on the Metropolitan, the survival of manynewspapers have begun to seek to find their own breakthrough in a rapidly changingenvironment, the path to Metropolitan's revision is a positive coping strategies."City Evening News" as the influence of Jilin Province and the largestcirculation of a Metropolitan, there have been 27 years of development history, fromthe initial four to open the Fourth Edition of "City Herald," to today's version of thefour open more than 50 "City Evening News" has experienced six times enlarged andremodeled in circulation increased by 12 times. This is to "City Evening News" inMay 2008 to the last revision, for example, combined with the media in recent years,ecological, newspapers and other relevant background factors and competitivemarkets, using theoretical analysis and empirical investigation of the way, usingqualitative and quantitative Methods to explain the "City Evening News" In recentyears changes.The article begins with the first of the Metropolitan's internal and externalenvironment are analyzed, discussed the revision of the macro-metropolitanbackground, pointed out the "City Evening News" website of the media environment,and the current status of domestic research done in order, pointing out in this paperresearch directions. The second part is cut into the part of this paper put forward ideasof this research to study the assumptions and the specific implementation of the road.Part III of the article "City Evening News" and the revision of the causes ofmetropolitan detailed analysis, and briefly reviewed the "City Evening News" 27years of changes in the laws and characteristics. The third part of the article is therevision of the before and after comparison, using quantitative and qualitative analysisto explore the revised front and rear "City Evening News" differences and patterns,which is the focus of part of the article. The fourth part of the article made a summaryof this topic, pointing out that the "City Evening News" website of the basic laws andshortcomings. |
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