Technology Empowerment And Capital Rationality:the Suvery Of The We Media Communication Field’s Discourse Right And Power

There are two aspects containing in the discourse: discourse right an power. The discourse right is the bases of the discourse power, in the communication field. And the discourse power is a sort of power which depends on the allocation of the evacuation of the discourse right in the basis of the capital’s allocation. The field is a confliction place and different body’s different strategies are interaction with each other. Generally speaking, who have the capital of The political economic and cultural always has the bigger discourse power. However, the general people have less capital, as a result, they have a minority of discourse power. The media field appears with the coming of the Web2.0.It is one of the affiliated fields of the communication field. There are both Subversion and Isomorphism aspects, relative to the conventional communication field. In the one hand, the me media communication field opens an area that technology empower to the general public and the general public can present their own images by themselves. And the discourse right and power is reversed to the general public, which is monopolized by the capitalist before. On the other hand, we can also see the defeat between different group, through the practice of the discourse in the me media communication field. In the me media communication field,for the discourse right and power based on the capital,although the general public get the discourse right,the discourse power,which has a natural tendency of capital,subjects to the capital.The essence of the discourse right and discourse power struggle in the Me Media communication field is the struggle between technology empowerment and capital rationality.Due to the natural capital of the power, technology empowerment finally subject to capital rationally.In order to make the general public’s discourse right and power come true,we should seek cooperation and articulation,in the basis of inter-subjectivity of different groups and fields. In the grassroots, between the grassroots and elite, the grassroots and the controller of the me media communication field, the me media and conventional communication field,the me media communication field and the power field, the cooperation and interacation is necessary. As a result,the “circulation system”,in which the discourse can flow freely,and the “articulation system”,in which discourse power can help from each other,can be formed.