Research On The Right To Speak From The Perspective Of All Media

The alternation of media industry has a tremendous impact on the cultivation of economy and society.In this day and age,our world has stepped into the brand-new era,known as “Omnimedia”.“Omnimedia” is defined as a new communication form which comprehensively utilizes various ways of media expression,including articles,pictures,sounds,light and electricity etc.,to display the content in a comprehensive and three-dimensional manner,and simultaneously transmits it through ways of text,audiovisual materials,network and telecommunication.To a certain extent,the medium synthetically integrates people's perception.promoting the entire development of individual freedom.Beneath each means of media technology,there lies a discourse effect,and these effects sum up to form a discourse power with ideology as its core.The discourse power of Omnimedia can be understood from three aspects.To trace back its forming source,the discourse power is a kind of people's attitude towards world;From an ideology angle,the power of discourse is expressed an element of dominance;In today's Omnimedia era,the discourse power is an ability to build an Omnimedia distribute pattern to impact social news and public opinion to bring a positive energy to our society.Discourse power of Omnimedia contains three basic elements: speech subject,content and platform.The speech subject can be the speaker,that is,the transmitter of discourse information,focusing on “who is speaking and speak to whom”;the discourse themes or contents are the precise answers to the question of what the discourse power says and its credibility;the construction of discourse power needs to be expressed with the help of a certain platform which can be referred as carriers or channels,that is,“how to say and in what way”.Discourse power of Omnimedia reflects the power relationship among all classes,which is embodied in the dual structure of “rights” and “power”.From the perspective of “rights”,one is the right of value guidance,the other is the right of strategic leadership;From the phase of “power”,A.communication power,B.guidance force,C.influence power,D.credibility power.From the perspective of bringing it into strategy,the upgrading of discourse power of Omnimedia is based on handling the following three aspects of Omnimedia distribute pattern: the fundamental direction,the integrated cultivation and the construction of a disseminate system to enhance the power of international discourse.There are three basic directions for Omnimedia distribute pattern.First,the political direction should be“to consolidate the guiding position of Marxism in the ideological field and the common ideological basis for the unity and struggle of the whole Party and the whole nation”;Second,“positive energy” should be the public orientation;last be not least,“people-centered” should be the value orientation.To accelerate the media integration of Omnimedia distribute pattern,we need to adhere to the three principles: “Internet is the main way of distribution”,“technological innovation is the driving force” and“institutional mechanism is the important guarantee”.In terms of building a communication system to enhance the international discourse power,the paper argues that it is necessary to build an international Omnimedia distribute pattern,broaden the international distribute channels and deepen the contents of international Omnimedia distribution.