Survival And Development Of UGC Video Under The Power Discourse System

In the vast river of human being's history, every evolution of the medium has brought the spirit revelry of human collectivity. From the oral communication to the paper spread then to the new media spread, all of them make people feel happy. The reason is that the development of media technology is already tally with our ideals.On one hand, the media development makes human being extend further, make human being's information spread beyond the limits of space and time, so everyone can share information to each other and the public can get more knowledge and rights, show their own voices and take shape of personal influence, so that can promote the progress of human's society and democracy. On the other hand, based on the characteristics of the new media, such as "freedom, equality and openness", it is also an unprecedented challenge for the power discourse system which is in the dominant position of discourse power.Based on the new media-UGC video as the research object, using the power of discourse system as the research background, with exploring the division of UGC video transmission, type and influence on human ideology and social public opinion direction, analyze the challenge of UGC video for the power discourse system. Then try to explore the co-existent relations from subversion to fusion between UGC video and power discourse system. Think and forecast the development of UGC video under the power discourse system. It is hoped that the research can provide some new ideas for the UGC video creator on video content production and development direction.