Research On Government Response To Network Public Opinion Of Group Events

The social structure is currently undergoing a transition big adjustment in China,the original structure is also facing re-shuffling, on the same time, the popularizationand application of the Internet, to give people an increasingly rich and complex lifehas brought great convenience, but also makes the more profound socialcontradictions and conflicts of interest increasingly come to public view, and alsobrings a great challenge to the government’s public governance. Especially when agroup of events, the network has become the platform for people to receiveinformation, express their views on the first choice, and gathered a large number ofInternet users in the field can easily lead to the formation of public opinion, theInternet public opinion "double-edged sword" effect also showed the more obviously.To Government, how to deal with a good network of public opinion, be viewedobjectively, and then take reasonable and effective coping strategies to avoid itsnegative effects, is an urgent problem.The current group of Chinese scholars have events on all aspects of concepts,theories, and respond to, such as in-depth research, also conducted a public opinionExploration Network, initially formed a relatively complete theoretical system, but anetwork of mass incidents of public opinion research is still in a preliminary stage, itshould further strengthen the research theory and coping strategies. This paperfocuses on the government to deal with group events combined with "thousands kneelMayor" event in Zhuanghe City, Liaoning Province, describes the formation of anetwork of public opinion group events and changes in the characteristics of itsdevelopment, analysis the government in dealing with the problem of mass incidentsfaced by network public opinion and the reasons for the Government to deal with therole of public opinion, and suggestions to solve these problems, such as governmentshould strengthen the supervision of the network, focusing on effective interactionwith citizens, improve the government’s own administrative implementation capacity,to build social and environmental justice.