Government Public Opinion Monitoring And Response Based On The Social Media Network

With the development of the Internet, social media have a significant impact on theattitude of thinking, behavior of Internet users in China. Through the research of domesticand foreign related literature and combining typical case in recent years, the social mediahas been carried on the specific analysis, so as to explore the method of governmentpublic opinion monitoring and response based on social media, for the government canadopt the best response at this stage.The development of social media in China. Up to the end of December2012, thenumber of Chinese Internet users reached564million, QQ, WeChat and weibo had morethan1billion registered users(This data does not distinguish between a person who hadregistered multiple accounts),the popularity of social media makes the hot issues have thecharacteristic of moving swiftly around the globe and not easy to control, poorauthenticity, this situation put forward new requirements on the government in the aspectof public opinion monitoring strategies and measures;Research the significance of government network monitoring to the public opinionbased on social media. In the social media environment, the relationship between Internetusers and the government have started to change. Social media not only became the tool ofnetizens expressing views, supervising government policy, but also became theconventional way for the government to understand public opinion, democraticconsultation with netizens, as well as provides a convenient and effective way for thegovernment to maintain national stability.Through the Internet technology, set up the public opinion monitoring system underthe normal and emergency, using intellectual technology, to strengthen the processing ofinformation, monitoring the social hot spot.According to the current national conditions, put forward the response of governmentunder the emergency and the normal public opinion. In normal public opinion monitoring,the the main measures including setting up special public opinion surveillance and response department, using social media to optimize the government image, and throughthe corresponding measures to improve the ability of independent judgment and moralquality of masses especially netizens, curb the bad publicity fundamentally; In terms ofemergency monitoring, the government need to make an accurate and effective responsein the first time, to ensure that the event is manageable, then the government officials andopinion leaders need to interact with netizens through traditional media and the Internetmedia. Finally the government should handle the incident properly and analysis to preventsimilar problems from happening again.