The Formation Mechanism Of Public Opinion In The Network Group Events

According to the latest China Internet Network Information Center statistics, bythe end of june2013, China Internet penetration rate reached44.1%, which meansthat nearly half of the Chinese are using network, the network media has become animportant force in the real life, with online public opinion and to have become themost active part of social total public opinion. In recent years, the number ofnetwork group events are growing, the public mood have through the Internet toexpress, online public opinion has become an important factor influencing theprocess of network group event, and become a new pattern of public-opinionguidance. Therefore, it has very important to research online public opinion.In this paper, our research is advancing on three periods, which are theformation period of public opinion, the outbreak period of public opinion and thedegradation period of public opinion. The main use of the theory of the spiral ofsilence theory and collective behavior theory, and the behavior reinforcement theory,by using the methods of literature analysis, case analysis and comparative studyanalysis. At the formation period, we are research issues on topics; at the outbreakperiod, we are research issues on psychology and behavior of netizen; and at thedegradation period, we are summary events. Analyzing the main factors, whichprovides a new perspective for the guidance of public opinion, and give someadvices or solutions.