Narrative Research On Original Financial News Of21st Century Business Herald Network

In this century, the network financial media is gradually become the mainstream financial media, and began to explore the road of reporting network original financial news.In this paper, from the angle of view of the news narratology, adopting original financial news of21st century business herald network as object of study, using the combination of quantitative and qualitative research method, from the narrator, narrative perspective, narrative structure three aspects carries on the analysis research. It is concluded that21st century business herald network Original financial news in the narrator has characteristics that the use frequency of open narrator is high, first-person narrator use frequently, the use of hide and fuzzy sources is flooding, lacking and improper use of the direct speech. Narrative perspective has characteristics as follows, composite view as the mainstream, omniscient perspective+character limit knowledge perspective sing leading role, the perspective of a single power perspective using the total perspective most. The news narrative structure has characteristics of element mix combination, graphic interactive mode, the financial news stories structure.Then, analysis the causes that behind these features deeply. The point of view as a big selling point of the concept of the financial reports and the lack of journalistic professionalism to promote open narrator use frequency is higher. First-person narrator use frequently comes from reporters intended to reduce the distance with the reader and needs of the network financial news increase brand recognition. News "deep throat" not to expose the identity and the lack of journalistic professionalism cause the spread of blur and hidden information sources used. News writing is not steadfast and immature led to the lack and improper use of direct speech in the news. The complexity, relevance, effectiveness information view of the financial news, and media values of news create value decided to21st century business herald network Original financial news is given priority to with composite view. Financial news professionalism is strong, degree of abstraction is high, interests behind is intricate determine the narrative structure feature of21st century business herald network Original financial news.Finally, this paper put forward ascension path of21st century business herald network original financial news——Sticking to journalistic professionalism spirit, construct the network financial media credibility; Improving financial news reported model, realize the balance of the professional and readability.