Economic Daily And 21st Century Business Herald Comparative Analysis Of Financial News Reports

On January 1,1983,the "Economic Daily" was first published in Beijing.At this time,our country's news propaganda confirmed the idea of shifting from political struggle reporting to economic construction reporting.Riding on the spring breeze of reform and opening up,the Central Government directly sponsored by the State Council has since its establishment,the Economic Daily has shouldered the heavy responsibility of guiding economic work,providing experience,guiding consumption,and promoting socialist economic construction.Since its founding for more than 30 years,it has gradually become an important public opinion position for the Party Central Committee and the State Council to guide the country's economic work.January 21,2001 "21st Century Business Herald" was founded in Guangzhou.As the largest business newspaper media under the Southern Newspaper Group,the newspaper analyzes the international situation,looks at China's economy,observes industry trends,and guides healthy development as its mission.It timely and effectively reflects the latest developments in the world economy,tracking China's economy and society.The development,for 17 years since its founding,has been adhering to the development concept of “most exclusive,in-depth,and first-hand business information” for readers and has become a leader in China's business newspapers.In today's rapid economic development,financial products have become a hot cake.The financial news reports related to the national economy and the people's livelihood.In order to better provide readers with guidance and reference on investment and financial management,Economic Daily and 21 st Century Business Herald both paid great attention to financial news reports.These reports also accounted for the two newspapers' pages.With a large amount of content,it closely focused on the issues of securities,financial hotspots,and financial management issues that readers are concerned with.It provides an objective coverage from a global perspective and a local perspective,fully demonstrating the practicality and guidance of financial news reporting.However,there are also significant differences in editorial strategies between the two newspapers that are among the best in the Chinese economy.The positioning of newspapers and different audiences make “economic newspaper” and “21st Century Business Herald” have significant differences in the number of financial news reports,sources,reporting genres,reporting space,reporting role,reporting areas,and reporting styles.In terms of the number of reports,"21st Century Business Herald" accounted for a larger proportion of financial news reports than "Economic Daily";in reporting genres,"Economic Daily" uses the most frequent message genres,and brief and concise reports mostly come from official channels,highlights the authority of the report."21st Century Business Herald" targeted "China Business Report Leaders" and strengthened the publication of in-depth reports and investigative reports.The sources of financial news reports were mostly from financial institutions,experts and scholars,highlighting the professionalism of reporting.The serious and lively,short and powerful "Economic Daily" and the cutting-edge,in-depth analysis of the "21st Century Business Herald" intensively and complement each other in the field of wealth management publicity.Audience groups determine the purpose of running a newspaper,and the purpose of running newspapers will affect the characteristics of running a newspaper.The biggest difference between the two lies in the differentiated positioning of social functions."Economic Daily" is based on the decision-making of serving party and government organs,disseminating knowledge of financial management,and strengthening the guidance of public opinions.The "21st Century Business Herald" focuses on serving corporate executives to make decisions,interpret market conditions,and prompt financial management risks.The differences in the organizational model,content,and style of "Economic Daily" and "21st Century Business Herald" financial news reports make the two have their own merits in financial news reporting.Their differentiated existence also provides the current newspapers with financial news reports.Helpful inspiration and lessons learned.The first is to broaden the content of the report,improve reporting skills,and win content.The second is to subdivide the readership,meet the needs of readers,and win service.The third is to develop distinctive financial news reports,actively build brand image,and win brand.The fourth is to raise the level of professionalism,strive to be easy to understand,and "to read" to win.Fifth,we must base ourselves on the local community,our world,our global vision,and our local community to win.In short,financial news reports should adhere to the principle of close proximity to the press,be close to reality,be close to life,be close to the people,be based on the domestic market,be global in scope,and broaden their horizons,provide professional knowledge and popularization reports,and provide better benefits for the people's participation in economic activities.guidance and reference.