A Research On The Strategies Of The Digitalization Of Workers News In China

For the past several years, the survival environment of traditional media has been changed to a large extent. The Internet, as representative for the new media, has changed the business environment of traditional media, what the traditional strengths rely on newspaper for a long time are gradually disintegrated, because of the development and rising of new media, the original business model and development path present the historic turning point.We selected the Guangxi workers news as a sample case of study, and used a combination of methods which concluded case studies, literature research and interviews tools to research the problem of workers newspaper during the period of transformation. We trying to find out the method by means of to research the digital transition of Guangxi workers news and other aspects. We will raise the route of digital transformation for all of Chinese workers newspaper through this case studies.First chapter is the introduction, the main part is to talk about the background of the digital media environment in which current workers newspaper facing on, as well as from the perspective of history of trade unions to explore the importance of workers news in modern era; In secondly chapter, we talked about the status and history of workers newspaper. In addition, we also mentions the current crisis and problems of Chinese workers news facing on; Chapter III we selected the Guangxi workers news and www.gxworker.com as examples to discuss the significance of workers newspaper digital transformation strategies. The final chapter refer to some countermeasure of Chinese workers news during the period of digital transformation.