A Study On News Value Orientation

Chinese social transformation is an incisive reformation, which arouses profound changes in each fields, such as economy, politics, society, science and technology, culture and so on. Journalism is a very important field of reforming because of its special pole in social structure. The renewal of news concept is the first step of news reforms. The news value orientation is the behavior of concept in news, so a study on news value orientation is an important practical research subject.News value orientation means the attitude or standard of news people when choosing news. Speak concretely, news value orientation means the orientation which determining what to be report, what not to be report , what to be emphases.In the time of social transformation, news value orientation has several new characters, such as diversification, deepening, globalization, professionalization and plebeianization. The change of News value orientation results in the change of news reporting. The good impacts is that several new types of news appeals, such as the arising of news which reports the life of normal people, the warming of economy news, the changing of politics news, the developing of amusement news. And the bad impact is the missing of news itself, such as news corruption, false news, frippery news, homogeneous news and so onThis paper"a study on news value orientation"tries to reveal the external and inherent behavior of news deforming, and the rule of news value orientation, and tries to find strategies for news reporting.