Research On The Reform Of News In Big Data Era

In the creation and invention in human history the most powerful ranks- ranging from language to modern computers, many of the invention can help human better create, acquire and use data and information. With the popularity of the Internet and smart mobile communication terminal applications, as well as the rapid development of social media, data around the world shows a tendency of explosive growth.The coming of the era of big data, a big change of life, work, and thought, it infiltrates into society, and greatly changing the world around us, we don’t engrave coexist with data. Big data has brought in all walks of life are big or small, the first is the Internet online businesses, large data greatly accelerated the development of the Internet of things.Distribution of news and media industry as a data center, also faces huge impact and challenge brought by the era of big data, in the era of big data, news spread is or is about to change. In this paper, the era of big data and news communication changes are studied, from the information source, information, organization, audience four aspects analyzes the data to the journalism and communication theory, mode of production of news, news dissemination mechanism, evaluation standard of news value and the changes brought by the journalism and communication research institute, transformation and innovation challenges, points out the evaluation of large data have revolutionized news authenticity,innovate the new paradigm of journalism and communication research,changing the proportion of data in the text, in news reports and news,news organizations for the self innovation and transformation, large data also innovation news thought, in the big news in the tide of data communications industry not only to set up“data for king, king” services for the development of the idea, also want to fill yourself short, speed up the establishment and build first-class team press and public opinion data services team, display, data analysis and opinion- in the directionof the future development of media transformation development of digital news better.Big data is a double-edged sword, with the coming of the era of big data, news spread in adapt to the changes brought by the big data and progress at the same time, should also be rationally understanding and reflection on big data in the weakness of the journalism and communication applications and problems, and to avoid and solve in the development of journalism and communication.