| Physical culture,hae always been the focus of competition of most of Mediabecause of its huge audience base.With the progress of epoch and social informationhighly developed,various forms of mass media developing competitively andmutually and forming a multiple angles,multi-level and different forms informationnetwork,moreover they have permeate into the life of public deeply.Theentertainmented Sports News was borned in such an environment and been greatlydeveloped,splited the audience’s attention like sports events.With the developing of web2.0Micro blog is emerged,its birth and developmentinfluence not only traditional media,but also network media.The requirements oftimeliness and interacticity by Sports News accord the propagation characteristics ofMicro blog. Whether spread as news or discuss as topic,the sports news in micro blogcould be the most important content to attract the attention of audience.The derivativeand development of sports news in micro blog expand the scope of Sports News andthe entertainment information is flooding even beyond the influence ofstadium.Entertainment is increasingly apparent.This article show the current situationof sports news and at the same time put the reality of entertainment of ports newsunder people’s eyes.Finding the reason of entertainment is going further deepen andsummarizing and proposing. |
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