Tv Sports News, Entertainment Tendency

With the accelerating globalization process, the wave of entertainment media which is prevalent in foreign countries also swept in China. In this huge wave, China's sports news media industry which is inevitably be involved in the beginning of the entertainment trend. The introduction of the concept of such media also brought a number of unprecedented problems. In order to clear the essence of sports news TV entertainment, explain the tendency of the causes, reveal the main performance of TV sports news as entertainment, this article looks at entertainment and sports news to start the development process, select a representative of TV Sports News column for the study, revealing the contents of its entertainment features, as well as features and the form of TV sports news of China's development trend. The article by television sports news entertainment trend with its historical background have combined to explore the rationality of its existence. Using multi-disciplinary multi-perspective to explain the reasons for its formation, in this based on the constructive comments. China's TV sports news as entertainment, is still in its initial stage, it is the existence of a reasonable, therefore, can not be blind to its negative, but should guide it in a healthy development track, and further the prosperity of our country's cause of TV sports news.In this paper, five aspects of television sports news entertainment trend analysis. In this paper of the first part summarized the purpose and significance and summarized domestic-related issues on this research. The second part to give the entertainment a reasonable definition, from a historical perspective, and combines the attributes of its own analysis of the media on television sports news of the development process. Part three with the theoretical point of view, from a cultural, media, marketing, and sports its own attributes five aspects of the audience explained the reasons for the formation of entertainment. Part four combined TV News Sports News television program and the spread of the characteristics and content of reports from the form of a summary of the major entertainment forms. Part five talked about the rational form of entertainment, and pointed out that the TV sports news as entertainment, as well as the development trend of China's TV sports news as entertainment, made the practice of operating their own coping strategies.