| In China, the industrialization of sports began in the1980s and until mid-1990s, the industry framework gradually moving towards to improve. In such background and with the development of mass media, the spread of sports news has become a hot content. This paper base on research method of literature and case analysis which in view of sports media were somehow influenced and changed their communication form, reporting style by the in development of sports competitions industry as the object for this study.In the first part of the text, after description on the concept of the sports industry and its development trajectory in China, then propose that sports industrialization has impact of the news media and mainly performance as:"Agenda setting","Narrowcasting","McDonaldization and MCJournalism","Newszak". Among them, this paper think that the "Narrowcasting" and "Newszak" can be seen as a major influence by sports industrialization which would be focus on them in subsequent sections.By effect for "Narrowcasting" which mainly shows that sports industrialization has led to came up large numbers of professional sports media. Which more, after the sports media has formed a certain scale, then will gradually tripped out of the news media market framework and resulting in "sports media" industry as a medium branch of media marketing.In the part of the entertainment performance for the sports news, mainly by selecting different media forms and their sample, such as Party newspaper, Metropolis and online media for argument that in today’s sports news reporting, entertainment phenomenon is not only widely exists in all kinds of media, there are even show up the tendency of pornographic and vulgarization.In the last part, is proposed countermeasures part. To the modern media industry, on the premise of rational interpretation of the sports media market in China which considered to that keeping and enforce developing sports industrialization, obtain policy support and the construction of the sports media itself is a key factor that affects the tendency of the sports media industry in the future. On the other hand, to the "Newszak" phenomenon of sports news, this paper take opinion that there is nothing wrong with the entertainment way of reporting sports news, but can not be contrary to the basic principles of news and also should take social responsibility to transfer the positive energy as its mission. Meanwhile, at very last part, this study put forward concept of "Journalistic Professionalization" which can be used to regulate the phenomenon of entertainment reporting sports news eventually. |
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