Research On The Present Situation And Characteristics Of The Report Of CBA League By CCTV Sports Channel’s Micro-Blog

With the advent of the information age, the continuous development of network technology, new media has become an important tool for the dissemination of information, become effective medium for news dissemination essential. The new media micro-blog in the sports news in the use for basic starting point, to Central TV sports channel, the official micro-blog reported on the China Basketball Association(CBA) asa typical case, using the method of literature, questionnaire survey method, comparative analysis, mathematical statistics and other research methods, of CCTV sports channel, the official micro-blog of CBA reports present situation and characteristics of propagation characteristics of comprehensive and systematic analysis and research. Through the research, the Analysis, a better summary of the CCTV sports channel official micro-blog CBA reports on the way, the status quo, characteristics and advantages and disadvantages for micro-blog and other new media to better serve sports news to provide feasible suggestions.Several conclusions drawn from this study are summarized as follows:1, CCTV sports channel official micro-blog well satisfy the masses of micro-blog users demands for the CBA league news, for the majority of CBA audience to provide more real-time, comprehensive, interactive and depth of Chinese news information.2, CCTV sports channel, the official micro-blog of coverage of the CBA league has realized the CBA league to watch, interaction, the trinity of sports news dissemination effect, at the same time provides more about CBA tournament for depth to report the news.3, CCTV sports channel, the official micro-blog of CBA league of CCTV sports channel officer reported total 4.8% of the total amount of micro-blog, see big growth in number of reports on each year. Coverage is given priority to with original micro-blog. Report form is given priority to with graphic combination form, pure text, video, music and other forms is complementary.4, CCTV sports channel, the official micro-blog of coverage of the CBA league influence is still relatively low, because of the competition within the IT industry, CCTV sports channel, the official micro-blog of coverage of the CBA league is also present a behind closed doors, this situation will seriously affect the CBA micro-blog report good development momentum and the CBA league on the micro-blog platform influence.5,Along with the micro-blog platform own technical innovation, CCTV sports channel official micro-blog of coverage of the CBA league strong dependence on technology and platform. In the long run, could go into a “mire of technology”.6, CCTV sports channel, the official micro-blog of coverage of the CBA league in writing by the length limit, easy to form a "lazy journalism" news fast mounting.7, CCTV sports channel official micro-blog coverage characteristics of the CBA league review mode is easy to cause imbalance of public opinion.