Design And Implementation Of Customer Relationship Management System Of Enterprise

As the market changes, the focus of the competition in the market has shiftedfrom competing products to the brand, service and customer. Those who can establishand maintain a good long-term relations with customers, well-known the customerresources, have the trust of customers, and can make the correct analysis of the needsof customers, will be able to develop a scientific business strategy and marketingstrategy. Therefore, the company can produce marketable products and providesatisfactory service so will resulting in rapidly increasing its market share, andmaximizing the biggest profit, increase the core competitiveness. General companiesuse paper and other ways to record the customer’s basic information, but someinformation is very difficult to keep, such as the familiarity of the customer, theirintention and contact information. On the other hand, human resources managers aredifficult to make effective evaluation on the performance of the salesman, and alsohave more difficult to follow the situation of the front line and how to achieve betterperformance.According to the software engineering process development cycle, this paperdescribes the development process of the enterprise customer relationshipmanagement system. This system is a customer relationship management system thatcontained a set of advanced management mode and the mainstream softwaredevelopment technologies. It’s based on the classic three-tier structure, combinedwith ASP.NET Web technologies, AJAX asynchronous refresh technology and so on,which uses data encryption algorithms, customer loyalty and sales performanceevaluation algorithm as the key functions. The main features of the system include:basic customer information management, customer contact records management, andactive communication with customers, employees work record (log book)management, employee performance management, the company’s quarterlyperformance statistics, various statistical data (graphical and tabular form) and so on.The customer relationship management system is based on informationtechnology such as internet, communications and computers. The system achievesseamlessly connection of the foreground and the background of the company, andhelps managers to better fulfill customer relationship management. The effectiveimplementation of customer relationship management system can reduce the costs and improve the operational efficiency of the company, improve the customer loyalty andcustomer retention groups would help expand the market, and excavate the potentialvalue of the customer.