Deconstruction Of New Media Worship From Audience And Media

Internet, computers, smart phones and other new media technology have bring humanbeings into the era of new media. Compared with traditional media, there are a variety ofadvantages of the new media:informative, interactive, rapid dissemination of information, theterminal is easy to use, and so on. With the advantages, new media is better to meet the needsof the audience and the media. In this way, the new media get lots of attention and praise fromthe society. But there are also disadvantages of the new media.In this article, we are providecritical studies of the new media, a more objective view of the new media.The article is divided into five parts, the first part analysis the origin of the new mediaworship, proposed the existence of new media worship. The media worship psychologicaldevelopment process, and then select an angle argument from the media environment themedia worship to new media worship the evolutionary process, put forward the concept ofnew media worship. The second part deconstruct the worship of new media, new mediaphenomenon of the audience and media, further proof of the existence of new media worshipwith facts. The third part from technology worship, power worship, idolatry three new mediaworship for depth profiling. Prove new media worship in the audience and the media do exist,and further proof of the existence of new media worship. The fourth part of the integratedfront part of the phenomenon, worship for the new media phenomenon drawbacks. Section Vpresents New Media Strategies worship,Articles use the steps of “Analysis-Prove-Interpretation-Response”to interpret newmedia worship:"deconstruction-reconstruction-deconstruction-reconstruction" cycle analysisand interpretation. Analysis the disadvantages of new media worship, and puts forward theway to deal with.The purpose of this paper is the warning:"new media utopia".There are a lot ofadvantages of the new media, but the new media technology, can not ensure people enter ahigh degree of freedom and democratic society. New media is strong but it is not everything,we should not blind worship of new media.