Digital Technology Worshiping

In the "post-truth" era,people often put emotions and personal beliefs above objective facts.The fragmented splicing narrative of the media and the supremacy of the audience's emotional appeal all dissolve the truth to a certain extent.With the rapid development of big data and intelligent algorithm technology,media and individuals have shown a trend of digital survival.Digital technology has brought disruptive changes to the media.Compared with the fuzzy communication of mass communication,digital communication is a high-definition communication.In the context of the current era,data has become the spokesperson for objective truth.People seem to have found a panacea to reverse the"post-truth",but can the data really fully represent the truth and increase the audience's sense of rational judgment?Or will it become a collusion in the "post-truth era" and increase the uncertainty of the truth?These are debatable.The media and the audience are over-popular in digital communication based on big data and intelligent algorithm technology,leading to the ethical issues of digital worship.The specific performance is as follows:the lack of authenticity,objectivity and publicity of digital media is not conducive to real construction;the information that audience receive is narrowing,information cocoon room effect and prisoner's dilemma polarized attitudes and opinions output;social prejudice and contradictions are intensified,and a rational dialogue environment in public space was destroyed.The media ethics of digital worship has deepened the post-truth era and brought new challenges to the post-truth era.In-depth study and solution are urgently needed.The introduction of the first chapter of this article expounds the background and significance of this topic,and conducts an inductive analysis of the current research status at home and abroad,and clarifies the significance of this research for the digital media era.In chapter two,the concept and characteristics of digital worship are used as a starting point to explore the generation of digital worship and the social basis of post-truth politics.Chapters 3,4 and 5 examine the specific manifestation of the ethical problem of digital worship under the background of post-truth era.The sixth chapter proposes strategies to deal with the ethical dilemma of the media in the post-truth era from the media,the audience and the government.The research methods used in this article include literature research methods,which comb the existing research results of media-related theories and ethical issues in the era of digital media.The second is qualitative analysis,which summarizes and integrates the collected data on ethical issues in the digital media era.The other is the case analysis method,which guarantees the objectivity of the research results through the study of typical cases and the demonstration of authoritative data.