.90 Has Been In The Media Culture Idols Analysis

Idol as an important representation of medium culture has emerged since the 1990s. This paper focuses on the idol in the medium culture; analyses the changing process of the idol and the in-depth social reasons concealed behind the process; interprets it with communication and psychology from the audience's point of view; reflects on the interactive relationship between the audience and idol. The research indicates that, the word"idol"has been updated with new connation and expansion constantly with the secularization of the religious consciousness, the formation of the urban areas, the mixture of different classes and the increase of consumption. The various interpretation by the audience to the idol shows the change of their religion, consumption and interpersonal communication. The idol apotheosization, consumption, diversification and entertainment become the important methods of the media to create the idol.